ROI calculator

Work out what an agent does to your numbers.

We set the defaults for a mid-sized online shop. Move the sliders to match your own figures. Under the calculator we print the whole formula, so you can see where the result comes from.

Your numbers

Customer enquiries per month

Count every channel together: website, phone, email and messaging apps.

Share the agent closes on its own

We suggest this from the number of enquiries, because repeat questions about order status or delivery grow with traffic. Move the slider if you know your own split.

Minutes per reply

Count the time a person spends from reading the question to sending the answer.

Hourly cost of whoever replies

Take the rate with employer costs on top, so what the hour really costs the company.

I sell onlineSwitch this off if the agent only has to answer. Then we count working time alone.

Enquiries outside working hours

This covers evenings and weekends. Those enquiries wait until morning today, so some customers buy elsewhere.

Conversion from conversation to order

Give the share of conversations that ends in a purchase when the customer gets an answer straight away.

Average order value

Give the net amount for the goods alone.

Margin per order

Give the share of the order value that is left after the cost of goods.

Chatmerce plan

Prices are monthly and exclude VAT, the same ones as in the pricing table.

Your month with an agent

Net gain after paying for the plan

€801

Return on every euro you spend 6.4×The plan pays for itself after 5 days of the month

Hours recovered per month36 h

Saved team time in money€648

Margin from conversations outside working hours16.8 orders a month€302

Cost of the planGrowth−€149

Try these numbers on your own traffic

The account is ready in a few minutes and you see the first conversations the same day. The free plan starts on an email address alone.

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How we calculate this

The whole calculation fits in five lines. Under each formula we substitute your current settings, so you can recompute the result yourself.

Conversations closed by the agent = enquiries × agent share600 × 60% = 360
Hours recovered = closed conversations × minutes per reply ÷ 60360 × 6 min ÷ 60 = 36 h
Saved team time = hours recovered × hourly cost36 h × €18 = €648
Recovered margin = enquiries × share outside working hours × conversion × order value × margin600 × 35% × 8% = 16.8 × €60 × 30% = €302
Net gain = saved team time + recovered margin − cost of the plan€648 + €302 − €149 = €801

On the revenue side we count only enquiries outside working hours, the ones that wait until the next day. We leave sales from working hours out of the result, because you already have those.